wilderness downtown

the arcade fire's newest interactive video/website is, i think the best one they've got yet. when you arrive at the website you are invited to input your address where you grew up. the site then uses google maps to have the video happening in your neighborhood. you can see the man running down your street and see the your house as he stands in the street in front of it.

then you are invited make a postcards with advice to the younger you, living at that house. these postcards are then brought on the arcade fire tour or sent downtown where they can be found and responded to.

i think this is a very clever idea! i think it would have been really cool if the postcard was then sent to the house that you grew up in. sent to the "younger you", whoever that might be now. then the project would expand way beyond the borders of arcade fire lovers and to people who may have no idea that this project even exists. either way i like it.

when you watch it, make sure that you minimize ALL the screens on you r computer (including the home page of the actual site). the video is a myriad of little screens popping up all over the place. ENJOY!

http://thewildernessdowntown.com/

while your at it, check out the one for black mirror http://rorrimkcalb.com/